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We have asked 15 luxury fashion brands to answer 25 questions about their production processes and policies, deforestation and the toxic pollution of our Planet’s water resources.

Some of the brands have risen to the challenge: here are the results of the duel. 

The 25 questions are focused on three issues.

Leather-purchasing policies: is the leather used by fashion brands coming from cattle linked to Amazon destruction?

Pulp purchase policies: to assess if paper pulp used to make luxury packaging is produced by corporations like those in Indonesia that destroy the rainforests and the habitat of the last Sumatran tigers.

Textile production: to assess whether the production and processing cycles of luxury fashion products use hazardous chemicals that could jeopardize global water resources.

This ranking is based on the content and completeness of companies responses. Brands receive a colour (green, yellow, red and black) as final results from their average score on the questionnaire.

  • GOOD - Brand has replied in a transparent manner and has formally committed to implementing Zero Deforestation and Zero Discharge purchasing and production policies. Good job!
  • UNSATISFACTORY - Brand has not given specific responses. There is no guarantee for consumers that its policies are not destroying rainforests and water resources.
  • POOR - Brand has only partially committed to achieving Zero Deforestation and Zero Discharge goals. It has not yet committed to proving it is destruction free.
  • FAILED! - This brand has not replied to our survey, refusing to tell you what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges in textile production.
  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    For Valentino fashion doesn’t need to cost the Earth to be in style: it has committed to implementing Zero Deforestation policies for leather and packaging purchasing and Zero Discharge policies for textile production.

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Armani has good pulp and paper purchasing policies and has committed to reaching Zero Deforestation goals for packaging and leather. We would welcome Armani also committing to Detox goals soon to help support a toxic-free fashion industry.

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Christian Dior claims that it has Zero Deforestation policies in place with regards to leather and pulp and paper purchasing. Why is the company holding back from committing to Detox goals then?

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Gucci committed some time ago to both leather and pulp and paper purchasing policies that guarantee the sustainability of these products and it also supports the 2009 Amazon Cattle Agreement which has helped stop deforestation in Brazil. We would welcome Gucci committing to Detox goals soon to help support a toxic-free fashion industry.

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Louis Vuitton claims that it has Zero Deforestation policies in place with regards to leather and pulp and paper purchasing. Why is the company holding back from committing to Detox goals then?

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Ermenegildo Zegna has committed to implementing Zero Deforestation pulp and paper purchasing policies and it can also trace the origin of its leather-made products. But it has not made a binding commitment to put into effect policies on Zero Deforestation leather purchasing and Zero Toxic Discharge.

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Versace has good pulp and paper purchasing policies in place and it can also trace the origin of its leather-made products. But it has not made a binding commitment to put into effect policies on Zero Deforestation leather purchasing and Zero Toxic Discharge.

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Salvatore Ferragamo has good pulp and paper purchasing policies in place to guarantee its packaging is sustainable. Unfortunately, it has not signed binding commitments to policies on Zero Deforestation for leather purchasing and Zero Toxic Discharge on textile production.

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Roberto Cavalli has not provided concrete answers to the survey and has not made any commitments. There is no guarantee for consumers that this company has policies to ensure it’s respectful to rainforests and water resources.

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Alberta Ferretti has not replied to the numerous requests from Greenpeace, refusing to share what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges in textile production.

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Chanel has not replied to the numerous requests from Greenpeace, refusing to share what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges on textile production.

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Dolce&Gabbana has not replied to the numerous requests from Greenpeace, refusing to share what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges on textile production.

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Hermès has not replied to the numerous requests from Greenpeace, refusing to share what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges on textile production.

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Prada has not replied to the numerous requests from Greenpeace, refusing to share what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges on textile production.

  • OPEN INFO
    CLOSE INFO
    • LEATHER
    • PACKAGING
    • TEXTILE

    Trussardi has not replied to the numerous requests from Greenpeace, refusing to share what is going on behind closed doors with regards to leather and pulp and paper purchasing and toxic discharges on textile production.

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